Lamar has won 13 Grammy Awards and in indisputably one of the most influential rappers of the millennium. Pulitzer Prize-winning rapper Kendrick Lamar has signed an exclusive, worldwide administration agreement with Universal Music Publishing Group, the company announced Tuesday.
Jody Gerson, UMPG Chairman and CEO, said:
“Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music. I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision.”
The new publishing deal is likely to increase speculation that Lamar’s long-awaited fourth full-length album is imminent. One report early this year claimed that it was a rock-oriented release vaguely along the lines of the jazz-oriented “To Pimp a Butterfly” but further details have not been forthcoming. Lamar was most recently with Warner Chappell Music Publishing.