The Twice As Tall Crooner Burna Boy has joined forces with global online retailer boohooMAN to release an exclusive collection of streetwear.
The new collection was co-designed by Burna Boy over virtual meetings between Lagos and the UK during the lockdown. Each collection embodies Burna Boy’s primary goal to bring Africa to the world. In conjunction with his recently released smash hit album, Twice As Tall, the notion behind the Burna Boy and boohooMAN campaign depicts what it means to be larger than life.
Featuring matching sets and mix & match full looks with coordinating accessories such as printed footwear slides, headwear and shoulder packs as well as distressed denim, and sweat sets in bold distinct colors such as vibrant green, some special pieces in the collaborative collection are an ode to the Nigerian flag. The collection speaks beautifully to the casual and authoritative of society!
According to Burna Boy:
Fashion is another form of self-expression; what you wear can directly reflect your current state of mind. So with this collection, I wanted every single person to be included, no matter what you do or the lifestyle you lead. I also wanted to start off making sure it could be accessible and attainable.
We’ve become like family now. boohooMAN are self-aware and they just get it! They understand the essence of self-expression and the journey/mission that I’m on. Big love and blessings
For me, Burna Boy is a pioneer across sound and style. Everything he stands for aligns with our core beliefs. This was a huge one for us and I am so happy to have Burna Boy join the family.
– boohooMAN CEO, Samir Kamani
The boohooMAN x Burna Boy collection is now available on boohooMAN.com