Time and time again designers are stepping up to the occasion and making sure that their clients and admirers have something to say or remember them for even after seeing an item from their brand or even taking it a step further by buying and in that regard Nigerian artisanal luxury shoe and accessory brand Maliko led by Ebuka Omaliko just released its Spring/ Summer 2021 collection.
The brand’s latest offerings are inspired by time-consciousness and the intricacies of time management, waste management, people culture, and conscious living. The materials used in this collection represent a piece of individual struggles of creatives who were having a hard time moving freely in this country because of police brutality and the protests that ensued which ultimately caused a halt in movement after the Nigerian government declared a curfew. Every piece of this collection seeks to evoke emotions on the intricacies of time and how time if managed, can be of great advantage to us as humans.
According to the statement of the designer;
I have always been inspired by my grandmother’s love and lifestyle towards the significance of time. She attached so much intent to the values that came with time, and how important it was for things to be done before, or at the exact time. Procrastination was the villain in her story, and of course, the heroes/heroine were the success stories that came with getting things done as at when due.
Because I spent so much time with her, the culture was unconsciously imbibed in me. To this, I would forever be grateful. Those very memorable years with her have purposed me and my team to build a brand that values the essence of consciousness, whilst also keeping intact the values of production.
See the luscious collection below;
Credits
Brand: @malikostudios notjustlabel.com/maliko
Creative Director: @Ebukaomaliko
Models: @successohiri @forevermodelmgmt
Photography: @aremuoluwatobi
Styling Assistant: @amavesstyle
Collection Story: @elviskachi
