Although its just few days and 2020 would wrap up its ugly head and make way for the coming year to bring what it has in store for us, the fashion industry seems not to be relenting on its prowess as they find ways and means to make sure their fashion event calendars gets staged amidst the global pandemic which has disrupted the fashion year calendar. Arise Fashion Week is one of such events, originally billed to happen every April, due to Covid-19 organizers were forced to change the date for the incredible fashion week which has attracted industry legends such as Naomi Campbell etc who have been a constant brand ambassador for the International Fashion Week.
After months of anticipations the 2020 Arise Fashion Week had a special media brunch with industry personalities and giving them what they are to expect in the coming days as the ARISE FASHION WEEK is slated to commence from 5th – 12th December, 2020.
As part of preparations for its upcoming event, ARISE FASHION WEEK hosted select media personalities and social media influencers to a high style laid back brunch at Circa Non-Pareil, Lekki, Lagos. After a welcome address, Ruth Osime gave guests a brief rundown on what to expect at the event.
With the theme ’30 under 30: The New Stars,’ this years’ edition will mark the first time the fashion event is awarding monetary prizes to designers.
“The whole idea is to help assist young designers in building their brands. We need a breath of fresh air. We need younger people to get into this space and be given the accreditation they certainly deserve.” – Ruth Osime
A total of $500,000 will be awarded to the designers whose creative works will be judged based on aesthetics, presentation and market value.
The prizes will be awarded on the third and final day of the event, Saturday, December 12. The event will be virtual and broadcast to a worldwide audience on the new ARISEPLAY streaming service and other ARISE/THISDAY platforms. Notable names on the runway include Naomi Campbell, Alpha Dia and Alton Mason. Also expected as judges are Reni Folawiyo, Kehinde Wiley, Mobolaji Dawodu, Niyi Okuboyejo and Odion Oseni.