The concept of bespoke dates back to the emergence of London’s Savile Row in the eighteenth century as the premier tailoring destination for men’s clothing, including suiting, shirts and shoes, designed for and made specifically to the measurements of each customer.
Over time, the term bespoke has evolved to gain a wider currency that today encapsulates any luxury product or experience that has been specifically tailored to the exact requirements of a customer. It is entirely separate from the over-worked expressions custom or made to measure whose meaning is to make certain adjustments to an existing design or pattern.
Bespoke is the epitome of the luxury experience and therefore inherently the most expensive option available. But one would argue the Luxury over the years have become even more expensive but trust us nothing beats Vintage.. Absolutely even Wine lovers can attest to this fact that Old Wines are the best, in terms of quality, taste and brand. To us Luxury comes off as a fast pace option to Bespoke preferably more appreciated by Millennials who like we said earlier were and are still influenced by Pop-Culture not like its a bad thing just that the majority of style lovers would rather go for luxury leaving the more detail and timeless gentlemen to fit into the small circle of Bespoke. Whether it’s a handmade suit from Brommon or Atafo Inspired the ultra‐high‐end and bespoke category is a no‐limit segment where all the craziest dreams and prices come true.
And O lest we forget should we also remind you that Bespoke has more advantages than the fast pace luxury fashion that has paraded itself for years, some benefits from going the bespoke way includes
Tradition. Many bespoke customers love the fact that suits have been made in that way for hundreds of years, and they’re tapping into history. Particularly English history.
Craft. There is a phenomenal amount of work in a bespoke suit. Not just the cutting and the sewing, but the re-cutting, the re-sewing, the re-pressing. It makes for beautiful photography; it makes the garment feel human, as it was made by humans; it is an artistic creation, rather than a mechanical one.
Longevity. Again, greater appeal. Because of the way a bespoke suit is made, it can be more easily repaired and adjusted.
Environment and sustainability. On the subject of sustainability, there is definitely an argument to be made that a bespoke suit comes off well, given it’s usually all made locally, with more natural materials, and encourages re-use and repair.
So What’s The Fundamental Benefit Of Bespoke?
For me, it’s the fit achieved through the combination of hand cutting, multiple fittings and re-cutting, and the handwork that puts a swell in the chest, or a curve in the trouser leg. When you see a master tailor cut cloth for your body, loosely sew it together, and then drape it around you, you start to realise how different this is.
So is bespoke or Luxury worth it? It depends on your priorities. Choose what best suits you and your style at the end of the day, you are the one who would be carrying the dress all throughout the day and not the other way round.